TERMS OF REFERENCE Establish Company Vision, Mission and Philosophy Establish Objectives, Goals and Strategies Identify Specific Corporate Strategies Identify Key Competitive Strategies Develop Structured On Line Booking System Develop Effective Organizational Structure Develop Effective Performance Management System Improve Guest Review Score and Service Improve Cost Management Practices Nurture and Coach Key Talents Formulate 3 Years Business Plan Formulate Strategic Annual Plan TERMS OF REFERENCE Establish Company Vision, Mission and Philosophy Establish Objectives, Goals and Strategies Establish Company Distinctive Competency Establish Company Competitive Advantage Identify Critical Success Factors Prepare 3 years Strategic Business Plan Prepare a Strategic Annual Plan Formulate a Structured Succession Plan Develop an Effective Exit Plan Develop Effective Organizational Structure TERMS OF REFERENCE Review and determine Group Business Structure and Business Portfolios Establish Group Vision, Mission and Philosophy Establish Group Specific Objectives, Goals and Strategies Establish Group Distinctive Competency – Strengths and Weaknesses Establish Group Competitive Advantage – Opportunities and Threats Review and determine the 5 Critical Corporate Assets of the Group Develop an effective Organizational Operating Structure with Key Roles Formulate a systematic approach to build Strong Positive Corporate Culture Prepare Well-defined Job Descriptions for all Key Staff Prepare Specific Key Result Areas and Measurable Key Performance Indicators Develop an Effective Performance Management System Develop Learning/Development and Staff Upgrading System Design programme to upskill Capabilities of Talents Develop a Market-driven and Competitive Compensation/Benefits System Develop a Structured Human Capital Department Design and facilitate a Family Business Succession Planning Process